Wednesday, July 2, 2008

3/5 of The Feeling turn me on...

You can always rely (on the kindness of strangers)on The Feeling to knock out a rather brilliant and visually pleasing video for whichever single they decide to pop out from their album "Join With Us". The choice of song is perky and summery and totally Feeling - it has all the hodgepodge one would expect from them. Gorgeous layered harmonies, a chorus so addictive it should come with a government health warning and some just delicious tinkly piano bits that chill the song down a level before the hyped up sing a long bits. The costumes the band wear in the video are like a gay take on My Chemical Romance and the video mixes that theme with some Moulin Rouge moments in a bit of a colourful kaleidescope. Dan looks as elegant as ever, but it's Mr Piano Man in his jaunty hat and the ever lovely Richard Jones-Ellis-Bextor are increasing in sexiness values. Good for them. BTW, I've been mulling over the Mr and Mrs Jones remix of the track for a while now. I think it was DanUK that said to me - it's not the best Feeling remix in the world, but it's far from the worst...


It is weird, however, that the Toyota Auris advertisment is almost like a Feeling video. It is slightly quirky and really who wouldn't want the Feeling singing at you in a glovebox? I know I would - and I once almost bought a car purely because it had a chilled glovebox. Safety schmafety I say - it's all about the extra features. But come on Island records - would it have killed you to switch round the release schedule for Join With Us and Turn It Up? The Feeling are in critical singles alert at the moment to ensure the next track isn't a number 60 smash. Join With Us is EVERYWHERE! Capitalise!! Good grief. It's not rocket science. By the way - if you don't already have Love It When You Call from their first album (which Turn It Up and Join With Us are very "in the vein of") then a) what is wrong with you and b) you can download it here legally! For free!

More Feeling here...

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