Since I did a brief "spiel" on them last month, I have become a little bit obsessed with the music of Baz, Dean and Jayden (aka Digital) and let me tell you all why… we have our guitar/pop boybands in the form of scamps McFly and the delectable Click Five. We have the future of "pure pop" boybands in Pacific Avenue, Billiam and Eton Road. For the longest time now we have needed a electro-pop boyband – a male Girls Aloud if you will. A butch-er version of the Sugababes. Phixx tried and failed. For a while I pinned my hopes on Veto Silver, but it's all gone mysteriously quiet on that front. And then along come Digital with 4 slices of electro-pop pie so tempting and delicious you just have to help yourself to another slice. Amidst a swirl of unrelenting industrial beats, growling guitars and pulsating organs, the boys sweet vocals shine through and bring a certain life and energy to the songs. The two covers – Blur's Girls and Boys and Human League's Don't You Want Me Baby – have been given an uptodate polish and both work well within the concept of the band. I'm particularly loving the boy only vocals on DYWMB, giving the song a cheeky new perspective. Their two original songs, San Frandisco and Deep Water, have a giddy enthusiasm about them that sucks you in and makes you long for some down and dirty remixes to get you sweaty on the dancefloor. I'm quite liking their look and popstar hair too – you have Baz with the obligatory bad boy shaven (head) haven and funky looking face stripe, Jayden is the dark haired brooding one, while Dean has pulled off the difficult t-shirt over the shirt look quite well. Image and music are everything in pop (hence no career for michelle mcmanus) and I am itching to see the boys get down to some funky dance routines, long since missing from our charts…(Sidebar your honour - this post made possible today by the magic powers of Poppostergirl!)
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LINK: Digital's myspace site
MP3: Digital – Don't You Want Me
