Appearances can be deceiving, and on closer inspection, it turns out Aaron is not naked in the shots above (oh like you all weren't checking it out too!). This young man is from the fair isle of England and yet produces pop like he's been raised by Max Martin, with a little cloning from xenomania. His voice has this great unique quality that is a little bit smoky, surprisingly mature yet brimming with pop purity. It adds a needed edge to his tunes that will help him compete in a tough market. Aaron has an album already for release on March 12th 2007. Lead off single Warzone is a funk driven track that percolates along nicely until it jumps up and smacks you with a killer chorus. Similarly, the dancetastic Build Me Up does exactly the same and would sound great remixed and pumping out in a club. And it would work will with a hot sweaty video too on MTV ;) It's not all dance pop though and Aaron showcases a tender sensitive side on The Last Goodbye, a dreamy ballad that is both effortless and heartbreaking and so deserving of a top ten placing this time next year in the Christmas chart. As I listened to more songs, I realised that the top notch production and unique voice is what raises Aaron from teen pop idol (though he fills that category with his looks) to credible artist. Further tracks like Looking Good and All Fall Down show that Aaron can straddle different genres and write songs that are at home on the dancefloor (LG) or be perfectly home on AC radio or sold onto a boyband (All Fall Down), while Lonely Boy definitely has a flamenco feel to it and is infinitely better than anything Ricky Martin has produced lately. A delight from start to finish. Definitely one to keep an eye on to see how he progresses…
