Monday, September 15, 2008

I was going to make this post mainly about the differences between the Girls Aloud comeback single (The Promise) and the Sugababes comeback single (Girls), but really I can't be bothered to fight it out with myself which one is better. The Girls Aloud single is better. But I still love Girls by the Sugababes. Get the point? Good. Let's Dance.

So Girls Aloud premiered their interesting and particularly fine new single on Radio 1 last night and as XO can attest, it was not at 7pm. It was sometime much later than that after the PJForumers had worked themselves into a frothy lather of anticipation. Adem of course, who has boldly proclaimed that Girls Aloud are now better than Abba (WTF?!?!), slept like a little baby through it all and awoke to millions of zshare files of the track perforating the net. Of course I can't confirm that Adem slept exactly like a baby, with his thumb in his mouth and his bum in the air, but I think you get my drift. Anyhoo, on with the single. Much like Leon Jackson and Sugababes latest efforts, it is very 60s in a way that totally ignores the oh too ubiquitous tones of Duffy, Amy, et al. However let's be clear that it is actually NOTHING like the Leon Jackson and Sugababes songs. It has some amazing horns. It has Sarah wailing Here I Am. It has a structure that - like Biology and Sexy No No No - defies the boundaries and rules of cookie cutter pop and soars all the more for it. Considering these factors there are two reasons why this single excels at being an almighty horn blowing, pop stomping, 60s throwback loving millenial epic:

  • It is an era when even on the X Factor in front of Judge Judy and Executioner Cheryl Cole, people are saying that girl bands need a fresh sound.
  • There are a proliferation of new acts with subpar Girls Aloud sounds waiting to pounce (yes The Saturdays and Electrovamp i'm talking to you - it's not that your songs aren't good and catchy because actually they are, but they really aren't groundbreaking and eternally classic in a way that Girls Aloud were/are)
Most of all, despite all this and probably because of this its a big Fuck You to all these acts trying to copy and be the next Girls Aloud. This single shows that actually, you never know what they will do next. And that is really why it is actually very good indeed and why they are one of my top five pop groups of all time.

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